The thing is these people don’t buy Applications, they download Apps. “Software” is dead, don’t bother putting that word on a sell sheet. Have you written “a program” recently? That’s nice, find a place in line behind all the other nerds but try not to step on the Coke-bottle glasses they tend to drop. “Oh … you’ve developed an application … is it something my doctor would know about”? People, lots and lots of people, people who have no idea what software even is, will download Apps like they’re snacking on potatoe chips. What’s my proof? Well, two million downloads of an App in a week supports that and I’d argue that a total of three billion Apps downloaded backs up my argument too. Also, I spell potatoe with an ‘e’, as God intended, so you know I’m right about this.
“Apps” is fun. It’s fun to say, it sounds unthreatening, it’s a word sufficiently abbreviated that it takes on a life of its own without dragging to the forefront of peoples minds the more sterile and technical sounding “application”. Apps are not Applications – they are their own things. They are smaller. They are more fun. Apps are treats atop your technological sundae. They are not potential time sinks. They are neither burden nor investment. They each represent a nugget of fun, of fleeting amusement. Apps are gobbled up in the millions by people who would never rush so willy nilly to buy desktop software. Apps are Pop Software writ large in blinking neon lights.